Doubleshot  ×  Berkshire Hathaway Redesign Proposal · Direction: The Ledger

Site revamp proposal · prepared June 2026

The Ledger

Your site has never tried to sell anyone — rare candor. We keep the substance and give it weight: a dark, gilded, heritage-wealth system built to outlast every trend.

Before / after

The same content, given a vault.

Beforeberkshirehathaway.com
The current Berkshire Hathaway homepage — plain text links on white
AfterThe Ledger
Open the live homepage→

Five headline improvements

What changes, and why.

  1. 01A wall of 18 identical links → a sectioned ledger directoryNumbered, grouped rows; shareholders find material in one move, not a flat scan.
  2. 02Times New Roman, no CSS → a heavyweight institutional type systemArchivo-black display, tabular mono figures — a vault-ledger voice, not 1997 defaults.
  3. 03Desktop-only, no viewport → fully responsive, mobile-firstThe current site clips off-screen on a phone; the rebuild reflows cleanly, WCAG AA.
  4. 04Zero identity → "The Ledger" — a dark, gilded heritage systemBrushed-gold wordmark, the EST. 1839 seal, ledger hairlines: permanence made visible.
  5. 05A GEICO ad as the loudest element → the chairman's letter, firstThe most-requested document leads; subsidiary promotions move to their proper place.

0

Stylesheets on the live site

19

Flat, same-weight links

0

Responsive viewport meta

1

Image (a GEICO ad)

The proposal

This is what we'd do. Want the same for your site?

This redesign was produced from one input — your current URL. Send us yours and we'll send back a before/after like this one.

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Doubleshot · Redesign factoryBerkshire Hathaway — demo proposal